Research with business context
Use your website, audience and goals to frame a research request. Inspect the source and collection coverage before treating a keyword suggestion as an opportunity.
Keyword research
Give your next piece of content a clear job.
Connect the language people search for with the products, services and pages that matter to your business. Serse keeps research close to the work it informs.
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Organise the opportunities
Keep useful terms in lists and map them to relevant pages. A new topic may need a new brief; an existing page may need a clearer focus or a refresh.
Carry the reasoning into the brief
Prepare the next content task from the research record so writers can understand the intended audience, topic and destination. Return to the evidence as the brief develops.
The workflow
A next step you can understand.
- 1
Frame the research
Choose the business topic and audience.
- 2
Inspect the evidence
Review terms, sources and existing page coverage.
- 3
Plan the work
Create a brief or map the opportunity to a page.
Worked example
From a broad service to an answerable question
A facilities business wants to explain its pricing. Group the relevant pricing questions, inspect its current page and prepare a brief that answers the gaps.
Illustrative workflow. This is not a customer result.
Before you act
Know what the connection can do.
Research metrics describe the returned source and market. Missing volume or incomplete coverage is not evidence of zero demand.
Read the help guide →Connect the relevant tools.
A few useful details.
Can I use my Search Console data?
A connected and selected Search Console property adds first-party performance evidence. Keyword research collections and your own search observations remain identifiable sources.
Does every keyword need its own page?
No. Related queries can be served by one useful page. Map terms to existing content before deciding that another page is needed.
Let it start finding the work.
Connect your site, check source freshness and inspect the first supported opportunity.
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