SEO reporting

See the work. See what happened afterwards.

Put search performance beside the history of completed work. Serse helps you explain what changed, what the data shows and where the answer is still uncertain.

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Use your own performance sources

Connect a Search Console property and Google Analytics property to bring their observations into the site workspace. Check source freshness and coverage before comparing periods.

Keep reports connected to the work

Build reports around your sites and reporting configuration. Review prepared reports and their history, and use available schedules and confirmed recipients for supported delivery.

Be precise about results

A completed change and a later traffic increase are separate observations. Inspect the measurement window, baseline and other context; keep unavailable or inconclusive results visible.

The workflow

A next step you can understand.

1
Connect
Select the correct Google properties.
2
Review
Inspect the period, sources and completed work.
3
Share
Use the configured report and supported delivery options.

Worked example

Explain a page update with a fair comparison

A reviewed pricing-page change is now live. Compare compatible periods and show the operation alongside the observed clicks without claiming the change caused every difference.

Illustrative workflow. This is not a customer result.

Organic clicks over time

Before title updateAfter title update

View daily data

Illustrative Google Search Console clicks · /pricing · 2026
Date	Clicks
16 May	21
17 May	18
18 May	30
19 May	35
20 May	31
21 May	37
22 May	33
23 May	22
24 May	17
25 May	33
26 May	38
27 May	31
28 May	36
29 May	35
30 May	23
31 May	19
1 Jun	34
2 Jun	32
3 Jun	36
4 Jun	38
5 Jun	31
6 Jun	21
7 Jun	18
8 Jun	37
9 Jun	33
10 Jun	36
11 Jun	32
12 Jun	33
13 Jun	26
14 Jun	24
15 Jun	40
16 Jun	44
17 Jun	39
18 Jun	48
19 Jun	43
20 Jun	29
21 Jun	25
22 Jun	43
23 Jun	49
24 Jun	46
25 Jun	51
26 Jun	48
27 Jun	31
28 Jun	27
29 Jun	49
30 Jun	53
1 Jul	47
2 Jul	56
3 Jul	51
4 Jul	34
5 Jul	30
6 Jul	52
7 Jul	55
8 Jul	50
9 Jul	59
10 Jul	55

Illustrative data. A later increase does not establish causation.

Schedules and external delivery depend on deployment availability, plan limits and recipient confirmation. Missing data must not be presented as zero performance.

Connect the relevant tools.

Google Search Console Google Analytics 4 Slack

A few useful details.

Does the report prove an SEO change caused growth?

No. It records the work and the subsequent observations. Search demand, seasonality and other changes can affect results.

Can an agency report on multiple client sites?

Yes. Site organisation, reporting configurations and portfolio views support agency workflows. Access and report scope remain tied to the intended sites.

Let it start finding the work.

Connect your site, check source freshness and inspect the first supported opportunity.

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