Google Analytics 4 integration

Add website behaviour to your search reporting.

Connect the intended GA4 property to add available website performance evidence alongside search observations and the history of SEO work.

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Before you connect

A Google account with access to the GA4 property.
An existing GA4 setup on the website.
The intended property selected in Serse.

What you can do with Google Analytics 4

Collect supported analytics reports from the selected property and inspect their collection state. Use compatible periods when examining engagement or configured outcomes alongside search data.

Know the scope before you connect

Serse does not install your website tag or repair missing event instrumentation through this connection. Available outcomes depend on how the GA4 property is configured.

The workflow

A next step you can understand.

1
Connect the right account
Authorise Google access for the workspace.
2
Confirm the setup
Select the GA4 property that measures the intended site.
3
Use the supported workflow
Collect the supported report and inspect the returned coverage.

Worked example

A Google Analytics 4 workflow in practice

Review available website activity for the period after a content update, alongside Search Console clicks and the recorded publication.

Illustrative workflow. This is not a customer result.

Organic clicks over time

Before title updateAfter title update

View daily data

Illustrative Google Search Console clicks · /pricing · 2026
Date	Clicks
16 May	21
17 May	18
18 May	30
19 May	35
20 May	31
21 May	37
22 May	33
23 May	22
24 May	17
25 May	33
26 May	38
27 May	31
28 May	36
29 May	35
30 May	23
31 May	19
1 Jun	34
2 Jun	32
3 Jun	36
4 Jun	38
5 Jun	31
6 Jun	21
7 Jun	18
8 Jun	37
9 Jun	33
10 Jun	36
11 Jun	32
12 Jun	33
13 Jun	26
14 Jun	24
15 Jun	40
16 Jun	44
17 Jun	39
18 Jun	48
19 Jun	43
20 Jun	29
21 Jun	25
22 Jun	43
23 Jun	49
24 Jun	46
25 Jun	51
26 Jun	48
27 Jun	31
28 Jun	27
29 Jun	49
30 Jun	53
1 Jul	47
2 Jul	56
3 Jul	51
4 Jul	34
5 Jul	30
6 Jul	52
7 Jul	55
8 Jul	50
9 Jul	59
10 Jul	55

Illustrative data. A later increase does not establish causation.

Available operations depend on your deployment, plan, provider access and selected resources. A saved connection alone does not establish that every operation is ready.

A few useful details.

Will connecting GA4 create conversion tracking?

No. The website and GA4 property must already collect the relevant events. Serse can work only with the supported observations available from that setup.

How do I get help with my Google Analytics 4 connection?

Inspect the connection status and the original work record first. Contact support@serse.ai with the work reference and error shown. Never send passwords, tokens or private connection credentials.

Let it start finding the work.

Connect your site, check source freshness and inspect the first supported opportunity.

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